The other domain involved in our social responsibility strategy is the environment.
Because taking care of people also means protecting and preserving the planet we live on. And this does not just imply guaranteeing a clean and healthy workplace, but also being proactive with additional tangible actions in the local area to contribute to the planet's wellbeing and ensure a greener future for generations to come.
With our responsible reforestation and tree-planting project, carried out in partnership with Tree Nation, for each vacuum cleaner sold we plant a tree in Madagascar, thereby offsetting the CO2 we produce. Because trees are the Earth's ‘real vacuum cleaners', as in a natural setting they are able to absorb 20 to 50 kg of CO2 every year.
You can find the constantly updated results of the project here